This policy statement tells you how we collect information and how we use it. It will assist you in making informed decisions when using our site and our services.
Ab Initio offer home improvement companies their unique Admin Base software. The only completely integrated solution, Admin Base from Ab Initio covers digital diaries, storage functions, automated messaging, document creation and much more.
We do request information such as your name, address, postcode, telephone number, email address and company details which you can choose to provide when you either subscribe to our e-mail updates or use our online contact forms.
We need to collect this information in order to provide you with our products and services. It also helps us personalise and deliver relevant, benefit-driven content in any update e-mails.
The legal basis for our collection of this data is ‘Legitimate Interest’ as per Recital 47 of Article 6(f) of the General Data Protection Regulations (GDPR) as it is reasonable for you to expect that you will be contacted about your enquiry having entered your contact details into an enquiry form.
We do not collect ‘sensitive data’ about you (as specified in Article 9 of the GDPR as data about ‘racial or ethnic origin, political opinions, religious or philosophical beliefs, or trade union membership’.)
We do not knowingly collect, process or share the Personal Data of children or minors, if you are under 18, please do not provide any personal information to us.
You do not have to provide us with any Personal Data if you do not want to, however we will be unable to contact you about your enquiry if you do not.
If you submit your telephone number via our website we will contact you via phone to qualify your enquiry and ascertain your requirements.
We may also contact you via email with information about offers or promotions we believe will be of interest to you.
We also use personal information for the purposes of administering and expanding our business activities, providing customer service and making available our products and services to our customers and prospective customers.
We may send you marketing communications relating to our business or the businesses of carefully-selected third parties which we think may be of interest to you, by post, by email or telephone (you can inform us at any time if you no longer require marketing communications).
We will retain your Personal Data for up to 12 months from the date of submission or alternatively our last communication with you. The reasons we retain your Personal Data for this period are as follows:
It may take us some time to contact you after you have made your enquiry.
Once we have contacted you we may contact you by way of a courtesy call to ensure that your requirements have been met and to maintain the standards of the service we provide.
We run promotions and launch new products from time to time. We will update you with this information if we believe it is of interest or benefit to you.
You may not know it but under GDPR you have certain rights regarding your Personal Information. The rights that apply to the Personal Data we collect are as follows:
The right of access – this means you have the right to know what Personal Data we hold about you. Upon request, we will provide this information to you free of charge within a reasonable amount of time.
The right of rectification – if the Personal Data we hold about you is incorrect or incomplete you have the right to correct it or complete it.
The right to erasure – sometimes known as ‘the right to be forgotten’ this means if you request us to do so, we will delete the Personal Data we hold about you.
The right to restrict processing – this means that you can request for us to cease processing your data rather than deleting it.
The right to data portability – this means if you request Personal Data from us we will provide it in a commonly used, machine readable form.
The right to object – this means you can object to us processing your Personal Data if you do not believe it is in your interest.
The right to lodge a complaint with a supervisory authority if you so wish.
Telephone: 01283 551005
Post: Ab Initio Systems Ltd, Broxhead House, 60 Barbados Road, Bordon, England, GU35 0FX
If a member of our team contacts you by telephone, or if you contact us by telephone, calls may be recorded for training and monitoring purposes.
An IP address is a number that’s automatically assigned to your computer whenever you’re surfing the web. Web servers automatically identify your computer by its IP address. On occasions, we collect IP addresses for the purposes of system administration, to analyse aggregate information, and to audit the use of our site.
Google Analytics: Our website uses Google Analytics, one of the most popular and trusted analytics solutions, to help us to understand how people use our website. It does this by tracking such information as how long people spend on our website, the pages they visit, the website that referred them to our website and other aggregate data. We do this so that we can make improvements to our website and provide a better user experience and more engaging content.
You can adjust your settings and also opt out of Google’s use of AdWords cookies by visiting Google’s Ads Settings.
Google AdSense: We may use the Google AdSense service to serve advertising. The Google AdSense service uses a DoubleClick cookie to serve more relevant ads across the web and limit the number of times that a given ad is shown to you. You can adjust your settings and also opt out of Google’s use of AdSense cookies by visiting Google’s Ads Settings.
Facebook Pixel: This involves incorporating a tracking pixel (Facebook Pixel) in the head section of our website, which marks website visitors and recognises them the next time they visit the social network. The pixel uses browser information, visited websites and a hashed Facebook ID of the website user. This makes it possible for us to employ retargeting, i.e. to show you relevant Facebook ads about products or services of interest to you.
If you do not wish the Facebook pixel to use your information in this way, it is possible to opt-out of this and many other third-party cookies by following this link to the ‘Your Ad Choices’ website.
You should be aware that when you are on our website, you could be directed to other sites that are beyond our control. There are links to other sites from our website pages that take you outside our service. These other sites may send their own cookies to users, collect data or solicit personal information. The privacy policies of these other sites may significantly differ from that of our site(s). We are not responsible for the privacy practices of any other sites and cannot guarantee the security of any of your personal information collected there.
Protecting the security of all personally-identifiable information associated with our visitors is of the utmost concern to us. Once we receive your transmission, we will take reasonable precautions to ensure its security on our systems. Unfortunately, no data transmission over the Internet can be guaranteed to be 100% secure. As a result, while we take all reasonable steps to ensure the security of our users’ personal information and maintain their privacy, we cannot guarantee or warrant the security of any information you disclose or transmit to us online and cannot be responsible for the theft, destruction, or inadvertent disclosure of such personal information.
The Data Controller is Ab Initio Systems Ltd, Broxhead House, 60 Barbados Road, Bordon, England, GU35 0FX.